Nutrivel

Nutrivel was built from the ground up through naming, brand identity, and visual development for a specialized nutrition business in Guadalajara. The intention was to create a brand that communicated care and credibility. At the center of the system is a custom symbol inspired by the letter V, used as a recognizable element across the brand. Supported by a green and purple palette, the identity was designed to feel health focused, unified, and easy to trust. From print collateral to signage and ecommerce, the project created a more cohesive brand experience across every touchpoint. It also laid the foundation for Velfeet, a related identity developed for the same client using the same visual logic in a new way.